The ego is the driver making the decisions. It decides between the devil (the id) and the angel (the super-ego) on either shoulder (yes, all those cartoons you've ever seen are partly true). We have voices in our mind, and it's up to the ego to decide which one to fulfill. Its goal is to satisfy the id in some way while also attending to the super-ego.
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28. Subscription – If you think of something valuable (newsletter, online magazine, etc.) that you can consistently offer on a certain basis (weekly, monthly, etc.), you may want to offer a subscription service. This could be a fee charged each time your product is sent out or on a monthly basis. Either way, this has to be something that your customers can only get by subscribing to your website.
Throw a bake sale if you like to cook. Choose classic recipes that are easy to make in big batches like chewy chocolate chip cookies, fudgy brownies, or vanilla cupcakes. Once you bake everything, separate your goodies into individual servings and place them in pretty packages like treat bags tied with ribbons. Set up a stand in your front yard or out on the street corner to get more traffic.