Pithy and informative. This book examines the world of Amazon product promotion and how to earn commission with Amazon Affiliates. He goes into the process of content generation, promotion, and call to action. I especially liked his steps to increase sales section. Some of the ideas he presents are in areas that other marketers are not using, yet is not more work. The list of long tail keywords for the bonus section is really helpful to understand the process and importance. I tired the long tail keywords on my website and noticed a jump in traffic! BRAVO! Read this book and improve your performance!
I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a ‘surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.