17. Amazon – Have you heard of FBA? It stands for “Fulfilled by Amazon” and it’s getting pretty popular. Basically, you buy products (in bulk is best) and ship them to Amazon for them to store. When your products sell, Amazon packs them up, ships them out and sends you the money (after taking their cut). There are people making a full-time living from FBA, while others just do it for some extra money.
Armaan's approach is simplicity. He takes us through the Amazon Affiliate Program basics, then right into his strategies for content and backlinks. He could have stopped there - his methods are simple, down-to-earth, very common sense. But he added on seven tips on conversion that any reader, IM newbie or old hand, can use as valuable tools in their online business. Did I say this book is gold? Nix that..it is GREEN! Evergreen! Everybit as useful and up-to-date as the day he wrote it. Thank you Armaan. OH! I almost didn't mention the giveaway at the end!!
In my experience, it’s product-related blogs that tend to do best with Amazon. Most blogs probably have at least some possibilities (for example here on ProBlogger I occasionally link to a book that relates or a computer or electronic tool that I think might be useful to bloggers) but the reality is that this blog will never convert as well on Amazon as my photography site.
I concluded that having read a product review, people felt more informed to make a purchasing decision. As a result, if they did click a link after reading the review they were more likely to buy the product. Those clicking on the top link seemed to be more in a ‘surfing’ mode. They clicked on the link less because they wanted to buy it but more out of interest to learn more. Some bought the product and some bought other products once they were ‘in the door’ at Amazon.